This client followed me to J2! Our work here involved rebranding the mall to promote its new brand idea: Modern. Classic. Cool. My responsibilities on this account involved rolling out the new brand via the creation of a campus map, social media graphics, on-mall signage, transit ads, snail mail pieces and more! I also worked through the more logistical, heavy-detail items, like creating the logo package to send to the client, and defining brand rules for the creation of a brand guideline booklet.
Print design, web design, advertising
Art Director: Cara Cox Creative Director: Brian Jacobson