Stay Twisted

 

The identity for RUE, a streetwear company, is inspired by the rich history and subculture of New Orleans. Taking cues from voodoo, jazz, graffiti and more, this identity aims to put a modern, urban spin on the dark history of "The Big Easy." 

Branding, packaging
 
 
 
 
 
 
 
 
 
 
 

Credit to Dapper Lou for the photography used in the magazine ad.