Back-to-basics Womenswear


Branding for LUCE, a boutique clothing brand based out of San Fransisco, CA. Combining fine craftsmanship with utilitarian heritage construction, lead designer, Leanne Luce, creates one-of-a-kind womenswear that is both beautiful and functional. The mark for LUCE seeks to celebrate this heritage, while placing the brand in the context of the minimalist fashion & apparel world.

Client: LUCE Womenswear

Branding & identity